IGORA ROYAL THE COLORIST’S CHOICE FOR PERMANENT COLOR Our heritage color brand IGORA ROYAL® is the reference brand for true color performance. IGORA ROYAL® brings you optimal coverage and retention. THE COLORIST’S CHOICE FOR PERMANENT COLOR Chosen by millions of colorists around the world thanks to high-performing, reliable products, IGORA® aims to truly empower colorist to create the most beautiful looks, to explore every aspect of their creativity and to reveal the clients individual beauty. IGORA® empowers colorist to be exactly who they want to be. SAME ICONIC FORMULA. NEW LOOK ON THE OUTSIDE. On the outside, IGORA ROYAL® has undergone a complete transformation with a modernized design and more sustainable packaging. Yet, you can expect the same high-performing, iconic formula on the inside! True-to-swatch color results Reliable, even and luminous color Optimal color retention Holistic portfolio to perform every color service Our extensive portfolio has been streamlined from 13 ranges to 5, creating intuitive sub-groups totaling 139 different shades. IGORA ROYAL®‘s iconic red block packaging remains for the core line. Our technical lines can still easily be recognized with their distinct range colors: IGORA ROYAL® HIGHLIFTS®, IGORA ROYAL® FASHION LIGHTS®, IGORA ROYAL® ABSOLUTES® and IGORA ROYAL® SILVER WHITES®.
